What we do...

Design and Layout
Brochures, annual reports, signs, advertisements, posters, trade show displays, web site interfaces, flyers, product packaging, catalogs, you get the idea.  Images and words.  We take these things and create design that communicates.  Maybe it sings, perhaps it whispers, or it might even scream.  It is going to get your message across as effectively as possible.

Logo Design
Your logo is an important visual communication tool. It, of course, needs to be visually stimulating and have the ability to capture attention.  However, your logo does not define your organization, your organization defines your logo. After developing a good understanding of your organization we will design a logo that compliments who you are, that is memorable, and that is easily associated with you.

Logo Re-Design
Organizations evolve and styles change, the messages those styles communicate change with them.  To dress for the times, your logo may need a new outfit.

Brand Development Consulting
Bright Dog can work with your organization to develop, strengthen, and reinforce your brand.  We will help you define and streamline the message of your brand identity, which is key to achieving consistency in branding.  We identify gaps between brand identity and brand image and create solutions to close those gaps. We analyze brand experience to expose and correct weaknesses.  We also develop strategies to increase brand awareness and recognition.

Graphic Standards Manuals
A Graphic Standards Manual (GSM) will insure quality and consistency in the use of your logo and any other materials important to your identity.  The GSM will include specifications and visual examples of acceptable colors, styles, fonts, and layouts.  These will cover various media and formats such as stationary products, promotional products, attire, signs, publications, etc.  A GSM will be an invaluable tool for maintaining a strong and consistent identity.